It can all be a bit overwhelming. But if the same information that's being collected for the call center can be uploaded to your existing or a "311 Branded" site, and laid out systematically....with search bars and within appropriate departments....well then, it's not so BAD!
Our system works. And our customers tell us that their residents are using their sites more than ever before. Which makes EVERYBODY happy!! A customer who can find what they're looking for with a few mouse clicks will be a HAPPY customer. They won't need to call City Hall, which makes the secretary happy! Because she can now get those reports filed, which makes her BOSS happy! You see where I'm going with this.
A website is one of THE most vital tools you have to offer. Put your best foot forward and make it work for you. It's the first impression many families looking to relocate -- and businesses looking to expand -- will have of your fine city. Show them that you're relevant. Let them see the best that you have to offer!
A City Without A Website...
Is a sad city indeed. It's imperative that any business -- which most definitely includes offices of local government -- have a website these days. And I'm sure you do. But is it loaded with the kind of information that your residents are looking for? Is it current and is it laid out in such a way that they can find specific information on their own? Can they download the forms they need to apply for a business license or new utility service and can they pay a traffic citation or a utility bill with the click of a button? And what if they're accessing it from their phone or tablet? Is it mobile-enhanced or do they have to try to zoom in to read the T-I-I-I-I-N-Y print? (HINT: If your site was designed more than 3-4 years ago, chances are it probably isn't and they probably do.)